WATCH THE MAKING OF

IIt's amazing how much effort goes into an effortless TV advert.

We searched for the star and band, whose music features in the ad, through a competition on myspace (www.myspace.com/beffortless). Having scoured hundreds of laid back entries, we finally selected Sam Veale to star in the shoot, with the music coming from Scottish band 'B Raymond and the Voicettes'

Sam was in the flat for nearly two weeks before the shoot getting ready for the challenge that lay ahead.
See how it all came together here...

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